Digital Marketing Services for Law Firms

These days, the majority of marketing happens digitally,
making your law firm’s website its storefront to the world and your
digital marketing the inbound highway that draws traffic.

How Can We Help?

Digital Strategy

Map out your plan.

Jaffe can help align your business objectives with your digital efforts by assessing and reviewing your current digital footprint, activities and analytics to develop a strategy to maximize your ROI and help you achieve online marketing success. From creating website content that increases organic search traffic to deploying custom social media campaigns, we aim to create integrated digital strategies that increase reach, engagement and trust while leveraging efficiencies.

Website Design & Development

Build it, and they will come.

Your firm’s website is arguably the most critical marketing, PR and business development asset in your firm’s arsenal. Jaffe’s scalable website services can help you polish up an existing website to give it a refresh or completely reconstruct a new one from the ground up. We also provide user-experience (UX) audits and recommendations to ensure your website is optimized for a seamless client journey.

Email Marketing

Stay in touch.

Managing relationships is essential to business development success. Jaffe helps you stay in touch with prospects, clients and other stakeholders by creating touchpoints beyond your website through email marketing, from client alerts to practice-specific and firmwide newsletters.

SEO Consulting

Gain authority.

Jaffe dispels the mystery behind search engine optimization (SEO) by providing expert guidance about how to help increase your law firm’s online visibility. We leverage SEO best practices as part of a comprehensive content marketing strategy to help increase search-engine placement for relevant keywords and drive organic search traffic — and potential new clients — to your website.

Digital Advertising

Target with precision.

Digital advertising, such as paid social media ads and online display ads, allows law firms to narrowly target specific audiences based on a variety of data points. Jaffe handles the audience research, ad development and targeting needed to generate the greatest benefit for your digital ad dollars.

Website & Digital Marketing Case Studies

Client: DocketFish Project: Targeted marketing strategy Overview: Three family members, two of whom are practicing attorneys, put their heads together to make legal document and docket retrieval cheaper and easier. They created DocketFish ...
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Client: Freeborn & Peters LLP Project: Develop a series of promotional videos Overview: One of the founders of the law firm Freeborn & Peters, was fond of saying, “We are the best-kept secret in Chicago.” While the firm had expanded its staff and scored its share of victories since its founding in 1983, it hadn’t achieved a level of renown commensurate with the skill and dedication of its attorneys.
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Client: Walsh Colucci Lubeley & Walsh PC Project: Redesign a law firm website Overview: In this digital marketing case study, Jaffe helps a Virginia-based law firm redesign its website to increase website traffic and elevate the look of the firm’s digital assets to the level of its brand’s reputation.
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Client: Shapiro, Lifschitz & Schram PC Project: Develop an email marketing campaign to promote an industry practice Overview: The boutique law firm of Shapiro, Lifschitz & Schram PC is a litigation powerhouse that more than holds its own against far larger practices in Washington, D.C., and throughout the nation. When the firm wanted to expand its market share without increasing its size, its founders looked beyond ...
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Website & Digital Marketing