Creating Your Crisis Communication Plan and Building Your Team

A PR crisis never happens when the timing suits you. It will always happen at the most inconvenient time – Friday afternoon or while you are traveling – so it’s critical that you are prepared. Jaffe’s Senior Vice Presidents Carlos Arcos will discuss identifying your crisis team, creating your plan and practicing putting it in place.

The webinar will cover:

  • Identifying your crisis communications team
  • Developing your crisis plan
  • Practicing the plan
  • Planning your social media response
  • Completing a post-crisis assessment

Recorded June 21, 2018