Creating Your Crisis Communication Plan and Building Your Team
A PR crisis never happens when the timing suits you. It will always happen at the most inconvenient time – Friday afternoon or while you are traveling – so it’s critical that you are prepared. Jaffe’s Senior Vice Presidents Carlos Arcos and Michelle McCormick will discuss identifying your crisis team, creating your plan and practicing putting it in place.
The webinar will cover:
- Identifying your crisis communications team
- Developing your crisis plan
- Practicing the plan
- Planning your social media response
- Completing a post-crisis assessment
Recorded June 21, 2018
