Jaffe has developed a proprietary, state-of-the-art assessment tool called BusinessDevelopmentIQ™ (BDIQ™) that identifies an attorney’s marketing and communications strengths, sales and business development perceptions, and relationship-building experiences. We compile the data and study them to create a fully integrated business plan comprising a “formula,” or mix of multiple tactics, that is personal to you and your business development goals.
Let’s face it: “Business development coaching” has a bad rap. Jaffe has a unique philosophy and different approach when it comes to business development. We’re not just coaches who tell you that you should join a particular association or use social media to raise your profile — although these tactics and more are vital to your entire plan.
Instead, we are trusted advisors who know every attorney is different, just as their practices, goals and successes are different, so we don’t throw a “one-size-fits-all” plan at your future. This is the very reason we created BDIQ™.
Where do we start? We go back to the beginning … and we get personal.
Click here for more information about how we determine your BDIQ™ and use it to create a business plan for your practice. Or email us at BDIQ@jaffepr.com to ask about our Top 20 Business Development Contacts process.