Law firm managing partners are overwhelmingly embracing social media, specifically the professional social network LinkedIn, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 1 said that more than 90 percent of managing partners have LinkedIn accounts. However, while 39 percent felt social media is a “new and exciting way to interact with others,” 35.6 percent saw the innovation as a “necessary evil” but that they would “learn to adapt.”
The survey, which was co-authored by Jaffe and The Managing Partner Forum, concentrated on LinkedIn because of its reputation as the most widely accepted social network among business professionals. More than 100 managing partners were surveyed via an online form that asked fundamental questions regarding their perceptions of and behaviors on social media. Results were broken down by age, which, at times, revealed a generational schism among managing partners but also illuminated similarities.
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