Carlos Arcos

Senior Vice President
Public Relations

Why I Love My Job
Every day brings a new project, which most often requires me to learn something new. Also, the ability to work from home is a fantastic benefit!

Professionally Speaking

Carlos Arcos has been a prominent presence in Houston public relations for 15 years. A former lawyer, he possesses a unique tenacity in securing noteworthy media hits for clients, from the “Today Show,” CNN and USA Today to “Good Morning America.”

Developing and implementing strategic public relations programs is far from easy, but Carlos relishes the challenge. His PR talent in planning, media relations, community outreach, internal communications, issues management, and media and speaker training make him an invaluable asset for his clients.

The expertise he developed during his legal career gives Carlos the essential set of skills to serve Jaffe’s roster of law firm clients, including the ability to translate complex legal issues for the media and other key audiences. He has extensive media relations experience in representing clients in the energy industry and has developed strong relationships with key industry and policy journalists at such notable publications as the Wall Street Journal and New York Times, Oil & Gas Investor, and Midstream Business, to name a few.

Carlos has received a number of awards for his PR skills, including recognition from the Texas Public Relations Association, the Houston Chapter of the Public Relations Society of America and the Houston Professional Chapter of the Association for Women in Communications.

A fifth-generation Texan and native of San Antonio, Carlos graduated from Baylor University in Waco, Texas, and the University of Texas School of Law in Austin.


Meet the Press and Make Your News News”
Legal Marketing Association, Houston, August 20, 2013, Akin Gump Strauss Hauer & Feld LLP, Houston, Texas

“Meet the Press and Make Your News News”
Legal Marketing Association, Austin, August 21, 2013, Headliners Club, Austin, Texas

“Meet the Press and Make Your News News”
Legal Marketing Association, San Antonio, August 21, 2013, Cox Smith, San Antonio, Texas

Favorite Interests

Fitness, travel, sports, reading, skiing, snowboarding

Personally Speaking

Wanting to infuse more creativity into his professional life, Carlos left his position as a practicing attorney more than a decade ago to pursue a career in marketing and public relations. He has never looked back.

Working for several leading PR agencies in Houston gave Carlos the opportunity to enjoy his passion for food and travel through fascinating projects, from organizing a special event for Shiner Beer at the Playboy Mansion in Beverly Hills to cooking demonstrations with well-known chefs like Bobby Flay and Tyler Florence in New York City. He learned that careful planning and preparation, combined with determination, are the keys to success.

A fitness buff, Carlos admits that he does some of his best strategic thinking for clients when he’s at the gym or jogging. “It’s when I’m exercising that I can clear my mind and truly focus on generating creative ideas or opportunities for my clients.”