A law firm’s marketing strategy is an asset — except when it isn’t.
Insight:
Business Development
Making a strategic lateral hire can be a boon to a firm’s bottom line.
Insight:
Content Marketing
Many law firm websites lack a clear call to action (CTA), and that’s a major problem.
Insight:
Business Development
Educating your lawyers about the art of building relationships and selling legal services is a critical component your business strategy.
Insight:
Business Development
If the sight of an RFP leaves you rubbing your temples, you’re not alone.
Insight:
Business Development
Through client interviews, law firms can get feedback on a variety of marketing and business development initiatives.
Insight:
Public Relations
You receive an email from an unfamiliar media outlet and ...
Insight:
Social Media
Social media is a powerful marketing and business development tool for law firms and lawyers.
Insight:
Business Development
There’s more to law firm communications than external messaging.
Insight:
Business Development
Client feedback is the most important piece of data a law firm can collect.
Insight:
Public Relations
Media relations is all about leveraging the reach of business, legal and industry media.
Insight:
Business Development
Just like a sports coach helps athletes, a business development coach is your ally.
Insight:
Content Marketing
Of all the marketing tools and tactics law firm marketers have at their disposal, none is quite as technical as search engine optimization (SEO).
Insight:
Relationship management is one of the bedrocks of content and digital marketing.
Insight:
Social Media
In late October, billionaire investor Elon Musk made headlines when he followed through on a deal to buy Twitter.