Insight:
Content Marketing and SEO
Over the years, and now as Jaffe’s VP of Content Strategy, I’ve been asked for my opinion about the ideal length of a law firm blog post.
Insight:
Marketing, Business Development
Having good insight into your clients’ pain points (those things that keep them up at night) is the key to making your message identifiable.
Insight:
Content Marketing and SEO
It’s shocking that the majority of law firm websites lack a clear call to action. Here are some theories about why this happens:
Insight:
Public Relations
A PR crisis never happens when the timing suits you. It will always happen at the most inconvenient time ...
Insight:
Business Development, Leadership & Management Consulting
Often overlooked, internal communications play a critical role in the success of your law firm.
Insight:
Public Relations
It’s Chambers USA season once again. Known for their thorough vetting process, Chambers & Partners guides are among the most ...
Insight:
Social Media
For many people, social media has become a primary tool for interpersonal interaction ...
Insight:
Public Relations
Corporate cyber breaches and attacks are in the headlines almost daily. Yet, generally speaking, the legal industry has remained behind other industries in managing its own digital security.
Insight:
Public Relations
Company loyalty is largely a thing of the past. In today’s fast-paced, highly competitive workforce, employees are more likely to ...
Insight:
Public Relations
According to an editorial in CIO magazine, law firms are becoming prime targets for hackers. Evidence for this abounds. 
Insight:
Branding
To some, “corporate core values” might sound like lip service.
Insight:
Marketing, Business Development
Law firms cannot achieve success blindly, and strategy cannot be created in a vacuum.
Insight:
Public Relations
You receive an email from a reporter at an unfamiliar media outlet and she would like to interview one of your attorneys.
Insight:
Website/Digital Media
How is a legal marketer supposed to maintain consistency across the entire body of a firm’s marketing and branded assets?
Insight:
Marketing
A great marketing strategy can catapult a law firm to the top of its market. However, if that strategy doesn’t conform with ...

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