Client feedback is the most important piece of data a law firm can collect.
Insight:
Public Relations
Media relations is all about leveraging the reach of business, legal and industry media.
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Business Development
Just like a sports coach helps athletes, a business development coach is your ally.
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Content Marketing
Of all the marketing tools and tactics law firm marketers have at their disposal, none is quite as technical as search engine optimization (SEO).
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Relationship management is one of the bedrocks of content and digital marketing.
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Social Media
In late October, billionaire investor Elon Musk made headlines when he followed through on a deal to buy Twitter.
Insight:
Public Relations
The sales cycle and your marketing activities are inseparable, and you should consider how every marketing initiative your firm undertakes ...
Insight:
Content Marketing
No longer do law firms need to be convinced that content marketing is a trend.
Insight:
Website & Digital Marketing
Style guides define set specifications for your firm's IP collateral.
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Business Development
One of the most effective ways to sell a product is through demonstration.
Insight:
Branding
Does your law firm have a set of core values? If not, you’re not alone.
Insight:
Content Marketing
Writing is a task that all lawyers and marketers can do, but ...
Insight:
Public Relations, Content Marketing
Bylined articles are writing opportunities that established publications give to outside contributors.
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Branding
Every law firm has its own unique identity. The same can be said for each individual lawyer.
Insight:
Public Relations
Law firms have to be prepared when a crisis hits.