Law Firm Rankings

Did you know that there are thousands of legitimate U.S. and international rankings, lists and awards that recognize law firms and attorneys? Achieving such recognition is important to your firm’s credibility and validation, but the process of identifying relevant and reputable rankings can require a significant investment of time, and few firms have the personnel available to perform this due diligence. That is where Jaffe’s RankingsForLawyers™ service comes in.

Our experienced team works with you to assess your attorneys, practice areas and firm strengths, and then identify your goals for exposure and visibility. We use this information and our proprietary database to develop a customized list of ranking opportunities appropriate for your firm. We know that rankings are not just an exercise in puffery, but are designed to help you stand out from your competitors and help you build you practice.

The rankings process has more to it than that essential first step. Do you need assistance with preparing your submissions? Our RankingsForLawyers™ team works with the publications to understand the methodology they use to vet the winners and can advise you on the information to include. Jaffe’s writers develop submissions that stand out from the competition.

What Jaffe can do for you:

  • Assess your public relations and marketing goals to help you develop an appropriate rankings strategy that drives business development.
  • Match attorneys, practices and the firm with relevant rankings opportunities.
  • Provide detailed guidance on rankings criteria and best practices.

Achieving rankings recognition is important to your firm’s credibility and validation.

Law Firm Rankings, Lists and Surveys - Be Strategic

You know your law firm is one of the best — with some of the most-impressive lawyers in the marketplace — but do your clients and prospects know? To show them how your firm measures up, you need a well-thought-out rankings strategy. Unfortunately, law firm marketers and management often lack the time to identify, execute and leverage rankings opportunities.

What Jaffe can do for you:

  • Identify relevant ranking opportunities for your firm and attorneys.
  • Develop your legal rankings strategy.

To show the world how you measure up, you need a law firm rankings strategy.

How Jaffe Can Help

Jaffe’s RankingsForLawyers™ team understands the stress that legal rankings can cause. We have years of experience developing rankings programs as in-house legal marketers and for agency clients. In 2007, we were the first legal marketing and public relations agency to develop a comprehensive database of credible law firm rankings and awards — and it keeps growing. From Chambers USA to other legal and industry-specific rankings, we track rankings globally, right down to your local market.

As the industry’s full-service legal marketing and public relations agency, our RankingsForLawyers™ team collaborates with our senior-level public relations, marketing, content and business development professionals to maximize the visibility of these accolades.

Here are some of the rankings we’ve helped our clients achieve.
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In 2007, we were the first legal public relations agency to develop a comprehensive database of credible law firm rankings and awards.

Law Firm Rankings Reports

One of the ironies of law firm rankings is that the firms, practices and attorneys most-worthy of placement are often too busy to identify, analyze and capitalize on relevant rankings opportunities. Jaffe’s RankingsForLawyers™ team removes this burden by developing customized rankings reports tailored to your firm’s overarching public relations, marketing and business development goals. We compare your firm’s strategic business needs against our ever-growing rankings database to identify only the best and most-relevant for your firm. We also constantly monitor for credible new rankings and can advise you about the validity and relevance of opportunities that relate directly to lawyers or your firm.

What Jaffe can do for you:

  • Monitor and evaluate the legal rankings landscape.
  • Develop customized rankings reports tailored to your firm’s overarching public relations, marketing and business development goals.

We develop customized rankings reports tailored to your firm's overarching public relations, marketing and business development goals.

Law Firm Rankings Submissions

Many rankings submissions involve a complicated process that requires sourcing and organizing information from different parties throughout the firm. Even one complex submission can cause extreme disruption to business. Jaffe’s RankingsForLawyers™ team works with publications and organizations to understand the criteria they value most when making ranking decisions. Then, along with our content service providers, we develop persuasive submissions, handling everything from information collection to submission drafting and interfacing with the rankings researchers, all while answering your questions along the way.

What Jaffe can do for you:

  • Simplify the rankings submission process, saving you time and effort.
  • Conduct interviews and gather information for submissions.
  • Write compelling rankings narratives in accordance with submission guidelines.
  • Interact with rankings researchers throughout the submission process.

We craft compelling submissions for our clients and answer any questions that arise along the way.

Leveraging Your Rankings Successes

Achieving placement in a prestigious ranking or list is an accomplishment, and for many law firm rankings service providers, that’s where the journey ends. However, Jaffe knows that getting ranked is just the beginning. How you leverage the accolade completes the process.

Jaffe’s multidisciplinary team of public relations, content, digital, creative service and business development experts can develop a custom strategy to promote your firm’s rankings successes throughout all channels, including your website, email, social media, and media relations. Our goal is to get the news in front of key decision-makers to increase the return on your firm’s rankings investment.

What Jaffe can do for you:

  • Develop an integrated strategy to promote your rankings successes.
  • Execute the strategy through all channels.
  • Increase rankings ROI by promoting attorney thought leadership.

Our multidisciplinary team of PR, content, digital and creative experts can develop a strategy to promote your rankings success.

Building Your Rankings Program

If your firm is new to rankings and you are looking to build a long-term program that you can sustain internally, the Jaffe RankingsForLawyers™ team can help with that, too. We have partnered with firms to help them develop rankings programs that are unique to their needs.

Over the course of two to three years, the Jaffe RankingsForLawyers™ team will work alongside your firm’s internal team throughout the entire rankings season, teaching your team how to execute your customized program. During the first year, we help you develop templates for collecting data for rankings submissions, optimizing reference lists, and creating a workflow from nomination drafting through submission and tracking. Then we will gradually step back into a mentoring role, allowing your internal team to take over the rankings program seamlessly.

At the end of year two or three, your team will have all the tools to maintain your rankings program independently — but that doesn’t mean your work with the RankingsForLawyers™ team has to end. We are still here to support your team as needed.